NACDS conference targets logistical advantages. (National Association of Chain Drug Stores Distribution and Logistics Conference)

NACDS conference targets logistical advantages

GRENELEFE, Fla.--Logistical services have gone from being a necessary cost to a key component of business strategy, speakers said at the National Association of Chain Drug Stores Distribution and Logistics Conference, held here from February 24 through February 26.

Product quality and price have been supplanted in importance by logistics, said Doug Lambert, a marketing and logistics professor at the University of South Florida College of Business Administration, in a talk on building an advantage through customer satisfaction.

"It's difficult to build a competitive advantage with product alone," said Lambert, who also directs his …